1. PLAN

The importance of planning cannot be overemphasized. It is said that when someone fails to plan, he has plans to fail.

Failure to plan your marketing might lead to wasted resources. Adequate planning is needed in marketing. Ensure you create your marketing goals and devise a means to achieve those goals.

You might have to review your marketing goals over and over again to keep track of your progress.

2. GATHER MARKETING INFORMATION

What determines your business growth rate is the amount of relevant information you have and how much of it you apply.

Get informed. Learn from books about marketing that relates to your kind of business or industry, visit your vegan marketer and get more information about how to boost your business.

You can gather information too from professional articles and bulletins. Use the information you have gathered to your advantage.

3. SOLIDIFY YOUR BRAND

You have to make sure you have a solid concept for the business you run. This is one of the first steps to take to let your customers know exactly who you are or what services you’re rendering.

If you are able to carry out a brand strategy, then you will be able to boost the potential of your company and also find marketing easier too.

It’s also helpful to determine why you are unique and what sets you apart from the competition overall. 

4. DONATE

If you have a manufacturing business, you could donate some of your products free of charge. If your business renders services, you can render free services for a period or to a particular niche.

Pro bono and freebies are examples of services and products donation. It is not only limited to customers. You can also give back to your community by donations.

By the way, most of your customers are from your community.

5. BUILD A WEBSITE

Most small businesses make the mistake of not having a functional website. You must have a website which is always updated.

There is no use having a dormant website. It is quite easy and profitable to have an interactive website with professionally written contents that are published frequently.

This alone will not only attract customers but it sure will ensure your old customer stays with the business.

6. MAKE USE OF SOCIAL MEDIA MARKETING

Since the advent of social media, online marketing has been making a recognizable impact on business.

The social media market has been used by most businesses to break new grounds and reach a wider range of people.

It is a very cost-effective way your market your small business. It is also easier for you to represent your business well.

7. PLACE ONLINE AD

In this digital age, online advertisement (shortened to Ads) is the best bet to reach a vast audience.

Online Ads are so much more effective since they can be targeted at a particular audience. The Ads can be customized to fit any age group, social, cultural or economic region.

This is the reason you must adopt this to grow your business. It guarantees results. You can also advertise on a blog that has the kind of audience you want to reach.

8. GO FOR E-MAIL MARKETING

THIS METHOD OF MARKETING IS ALSO EFFECTIVE AND IT COST NEXT TO NOTHING.

You can send electronic newsletters, bulletins, manuals, and brochures to your contact list for free.

With email marketing, it is easier to reach corporate bodies and individuals.

9. HOST A CONTEST

A lot of big businesses do it, so why not you? You can have a scaled-down contest if you cannot afford a big one. For example, you can organize a hackathon if you are in the tech business.

You should also know that the contest need not be directly related to your business. You can have an eating competition while your business is all about household material.

Just like planning and organizing events, you can partner with other businesses to make it bigger especially if you cannot do it all by yourself.

10. CREATE YOUR BUSINESS NEWSLETTERS

This is a bulletin you write to a particular group of your customers. It is a cost-effective way for you to communicate regularly with your customers.

The contents of the newsletter must be informative, digestible and well written. You increase the chances of your newsletter opened and read when the information contained in it is relevant to your customers.

11. NETWORK

Your business needs a network of good people to flourish. You need to connect with the right people which range from employees to customers. You can network online through a lot of social networking platforms.

An example of such a platform is LinkedIn where you can connect to other professionals. You should also attend networking events to meet other professionals face to face.

I can assure you, face to face meeting is usually more successful to build a sound network. Why not search for networking around you and in your industry –local and international.

12. CREATE A BLOG

Blog, a place where you are in full control of how you paint your business. Blogging can go a long way in branding your business.

Encourage your blog readers to interact with the blog with questions which you should answer promptly.

An active blog with good and easy-to-read content promotes your business and website rank in search engines. Your business will also be more visible to customers when they search online.The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.