There’s a lot to gain from moving your business online. With a strong web presence, you have access to a much larger audience, advanced marketing tools and platforms like social media that can help you build strong relationships with your consumer base.

However, there’s also a lot of room for error when moving your business online. Fortunately, you can avoid most of the common pitfalls with the right planning.

Sites were developed for desktop devices at first but as the worldwide smartphone usage rate increased so did the site developers look for other ways to fit the desktop sensation into the much smaller screen. Mobile optimized sites offer a better experience via mobile devices than those that are not. There are millions of optimized sites that people can reach today by using smartphones on the go.

One can check bank account, watch favorite movies, find a partner, buy things on the internet, play casino games, such as 20p roulette, and do numerous other activities. All of the sites must run smoothly and bring adequate experience to attract a greater number of users and establish a solid provider-client relation.

What Is Mobile Optimization?

Mobile optimization is a process of developing a customized site that adjusts to the device. Fitting the online experience into mobile screens is achieved through the series of codes included in the site’s programming script. Thanks to the optimization, most of the online sites offer a customized experience.

The less is more when it comes to mobile devices. Before mobile optimization took place, sites were really hard to use on smartphones since the content was too big to fit into the small screen. In most cases today, the content fits the mobile perfectly. You don’t need to scroll left or right, zoom in, and bother optimizing yourself to the site when it should be otherwise. It doesn’t matter which smartphone device, the operating system you are using and how big or small the display is, optimized websites will adjust to your design.

Why Is Mobile Optimization Important?

Mobile optimization is a must in the digital marketing world. It is important both for users and site providers. From the user’s point of view, mobile-optimized sites are much easier to use via smartphones and offer a smoother experience. From the provider’s point, it brings better marketing results. Only a 1-second delay in loading speed can lead to a 7% drop in sales. Researches showed that almost 60% of the users wouldn’t recommend an online business with bad mobile design. That is why everyone sticks to mobile optimization. It offers an adjustable design and loading speed that satisfies the user demands.

Are Mobile-Optimized Sites Fast?

The fact that responsive websites download images and other data into the phone’s memory and then adjusts it to the device tells enough about the care of such site providers for mobile phone users. That way, online mobile websites load slower, and phones use a lot of CPU power and RAM memory.

Mobile optimized sites have mobile users in their first plan. They instantly display customized content without the need to download any data to the phone directly. It is a faster way to reach the user and a way to avoid loading speed issues that can cause major problems. It takes an effort to optimize all of the things, but it is worth it. Google uses the loading speed as a crucial SEO ranking factor and selects mobile-optimized sites over the others.

What Does Mobile Optimization Include?

• Optimized video content that suits smartphones
• Scrollable content rather than going through multiple pages
• High-quality images that are cropped and even made smaller to fit the smaller screen
• Customized interface
• Responsive template and e-mails
• Simple navigation system (larger touchpoints for critical information)
• Minimalistic design